SELL MORE TICKETS IN 2025
PERFORMANCE MARKETING FOR FESTIVALS & EVENTS

PERFORMANCE MARKETING FOR FESTIVALS & EVENTS
PERFORMANCE MARKETING FOR FESTIVALS & EVENTS
PERFORMANCE MARKETING FOR FESTIVALS & EVENTS
PERFORMANCE MARKETING FOR FESTIVALS & EVENTS
Sales stalled or declining?
Are your event ticket sales stuck? If you're struggling to shift tickets and growth has stalled, it’s time to review your approach and implement strategies to boost sales and momentum.
Missing specialist knowledge?
Not confident in-house when it comes to performance marketing? Let experts handle your campaigns. With the right knowledge, you can ensure every penny spent works towards achieving your event's goals.
Current Ad costs too high?
Are your ad costs spiralling without clear returns? High spending with little ROI can quickly eat into your budget. We help optimise campaigns to make your advertising budget work harder.
Reporting struggles?
Finding it hard to get reliable campaign performance data? Without accurate reporting, it’s tough to gauge success. We provide clear, actionable insights to help improve your ad strategies and results.
Step one is to book a discovery call so we can have a chat about your event.
I can gather some details as well as review what you currently have going on. Depending what stage you are in your sales cycle. If you’re running ads, I typically request access to your account so I can audit and benchmark your data.
This is free. But based on the audit I will submit a review and a proposal for moving forwards, should you wish to.
This is housekeeping, gaining full access to all relevant accounts. Checking your tracking, correcting any errors. Meet your team or principal point of contact. Review creative assets. Build out a fuller ad strategy.
Create content, build out campaigns and launch.
Continuous monitoring, testing and optimising campaigns against agreed KPIs. Most platforms require quite a bit of content. So working with you or your team we will keep relevant and well timed messaging dripped into the campaigns. You can expect regular feedback and updates from me. I work as an extension of your team.
My focus is on paid ads across Instagram, Facebook, Google and TikTok. The most appropriate channels are selected based on the audience you want to target. As part of all service packages the following is included:
Campaign Strategy
Housekeeping and Pre-Launch Checks
Competition Analysis, where appropriate
Liaise with your team to acquire appropriate ad creatives
Campaign build
Ongoing campaign management and optimisation
Ongoing creative testing, targeting agreed KPIs
Regular feedback and reporting
Available for regular calls
I’m a big fan of digital marketing, I love the ever-changing landscape and challenges this creates. Now more than ever it can be tricky for events to figure out where to put their budgets and what technologies to utilise in order to put their best foot forward.
My years of working at the sharp end has provided me with a rich experience and knowledge across paid advertising and associated ticketing technologies.
We’d love to hear from you
Fill in the form or book a discovery call so we can kick things off.
These vary based on your media spend and the number of channels you want to activate. It will be very clear what the management fee will be in the proposal.
No, there aren’t any up front fees if you are using any standard ticket platform that is commercially available.
This is a common question and typically varies depending on your unique situation. If you are an existing event or festival with plenty of pixel data and customer history the results can be quick to achieve.
If you are a new event without any customer data then the time from launching and testing ads to seeing sales can be slower.
However much of this is also dependent on your available media spend.
Have more questions?